The Blue Ocean

There is a book called Blue Ocean Strategy. 

Read it.

The thesis is simple.

Figure out what you can provide that is different, how you can provide it differently, and what you can reduce or eliminate in order to create a competitive advantage.

Always think about what you can do differently in order to create an environment where there is almost no competition at all. 

What can you create?

What can you change?

What can you reduce?

What can you eliminate?