Focus on Outcomes First

At every product or service's core there is a benefit that creates a satisfactory outcome.

That is ultimately why people buy.

Not because of how they were sold to.

Knowing how to sell and persuade is important. Knowing how to deal with people is important.

But once you provide something that is exceptionally better than everyone else's, the idea of being a fantastic salesperson becomes secondary.

Rolls Royce barely advertises.

Lamborghini barely advertises.

Rolex barely advertises.

When you truly have something exceptional, it speaks for itself, and people will talk about it.

Competence and outcomes first.

Then learn how to sell.

The rest will take care of itself.